Our approach

B3 creates leaders with more capability and capacity.

Let your leaders soar.

The B3 framework brings the principles of vertical development to life.  The process integrates learning and development with getting work done, creating a habit of growth through experimentation and on-the-job action.  Repeatedly moving thorough the B3 cycle, leaders develop both horizontally (learn new skills and capabilities) and vertically (mindset growth building the capacity to deal with complexity).

The B3 methodology.

Our Be Conscious, Be Curious, Be Better (B3) framework is the magic behind how we develop leaders horizontally and vertically.

Built on neuroscience and behavior change principles to develop the mindset to thrive in ambiguity.

The B3 framework respects the context your leaders are coming from and operating in; giving them the space to contextualize and focus on what they need.

A model to iteratively develop; with a continual focus on experiential development and reflection.

What does B3 include?

Be Conscious


We start with you.

What is important, what works, what are your goals, what are your challenges?

This primes your thinking and focus, preparing you to develop.

Be Curious


We aim to inspire.

Get fresh ideas and insights, to spark new ideas and mental models to engage with.

Be Better


This is where the real development comes in.

Prototyping and experimenting to move forward. 

Reflect on how it went.

Confirm, or adjust your insight.


Supported by our development platform.

Connect with more of our thinking.

Five mistakes

Five mistakes

CARL SANDERS EDWARDS Last week we held our first Global Chat for the year and I was the guest primed with discussing 5 mistakes I have made over the past 15 years of deep work in enabling quality leadership development at scale. Gulp, sharing mistakes felt vulnerable...

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The Vertical Incubator 2022 World Tour Wrap-up

The Vertical Incubator 2022 World Tour Wrap-up

Be conscious. Be curious. Be better.  At our core, Adeption is not about technology or methodology. Instead, we are about a community of people. People who are passionate about growth, development, and helping others to be better leaders.   Nothing demonstrates this...

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Fortune 500 survey about Vertical Development

Fortune 500 survey about Vertical Development

We asked HR executives of Fortune 500 companies in Silicon Valley about emerging trends around Vertical Development in 2022. Over the course of the year, we have seen multiple signs of increased interest in Vertical Development. For example, we received a record...

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Interested to hear how our vertical approach can benefit your leaders?

If you’re ready to grow your leaders, we’d love to see how we can help.