Leadership Development Design Incubator


An immersive two-day experience to design a development program to help leaders navigate complexity





The incubator at a glance.

Who it is for?

The Incubator is for professionals who designs, delivers, or sponsors leadership development programs for medium and large scale organizations. Applications are a must to make sure each participant gets the value for this experience.


What's involved?

  • 6O-minute virtual meet and greet
  • 15 to 3O-minute Vertical Mindset Indicator assessment
  • Optional online prep on the Adeption platform
  • 2-day in-person workshop event
  • Networking dinner


Within the design community of practitioners, get a taste for our methodology with a complimentary assessment, heat experiences, colliding perspectives, reflection and experimentation.


Build a prototype of your design for your organization and discussions on how you might roll it out.

The 2O24 Design Incubator.

When: August 26-27, 2O24

Where: Workday HQ, Pleasanton Building, 6140, CA 94588, USA

The 2O24 Leadership Development Design Incubator is in partnership with Workday and hosted in their beautiful office in Pleasanton just outside of San Francisco. Join us for a day and a half prototyping with like-minded people, leadership development enthusiasts, and organizational leaders. Design a program to help your leaders:

  • Think in systems
  • Develop long-term vision
  • Embrace challenges
  • Seek multiple perspectives
  • Lead as interdependent collaborators


What you’ll get from the experience.

Become a part of a design community of leading-edge practitioners

Learn what Vertical Development is and why it is crucial for developing leaders

Learn how other innovative companies are developing their leaders

Create a new, cutting-edge leadership development program for your organization

Add new tools, assessments, and methods to your leadership development toolkit

Receive your Vertical Mindset Indicator (VMI) results, with your current stage of development

See how others use technology and ‘leaders developing leaders’ to scale development

Help your leaders discover new approaches for dealing with the complexity of work and life

Jim Hadley

Sr. Manager, Global Leadership Development, The Boeing Company


“I had read a little bit about vertical development and was anxious to learn more at the Incubator. What made the experience incredible was that Carl and Nick integrated the concepts into the program itself. There are heat generators, colliding perspectives, and reflection moments that help you not only learn, but experience what Vertical Development is all about.”

Dorothy E. Siminovitch, PhD., MCC

Founder and Director of Training, Gestalt Center for Coaching


“I recommend this Vertical Incubator program strongly for its excellent facilitation & learning design, and the beautiful interplay of exercises that participants can “take” in their hip pocket. As a gestalt coach and director of coach training, this Incubator experience gives more dimension to accessing levels of mindset and coaching for range and possibility. I cannot recommend this program strongly enough.”

Alyssa Gasca

Founder, Spark Executive


“Overall, the design of the program was genius. Made great use of time. Tons of learning in the small hours spent on “classroom” time – the zoom sessions flew by. Deep connections with other participants. Loved meeting everyone in person and having time to work on our actual projects and get feedback. Loved access to Nick, Jan and Carl.”

The incubator journey.



  • Meet the participants, exchange wisdom, and connect 
  • Get a debrief on what to expect for your Incubator experience
  • Q&A



  • Complete your Vertical Mindset Indicator assessment 
  • Access report on your vertical mindset stages and debrief 


Optional preparatory workouts

  • Discover the core principles and research behind vertical development
  • Learn how to focus on contextual learning through our B3 methodology and design-thinking process
  • Learn and explore different tools to incorporate into your design


Two-Day Sessions

  • Facilitated small group sessions – feedback and coaching on your prototypes
  • Discover more shared experiences from other innovative organizations
  • Plan, testing and validation
  • Optional 1:1 coaching is available on request

Your hosts.

Nick Petrie
Nick Petrie is a performance coach for some of the world’s top companies. He specializes in vertical leadership development, culture creation and resilience under pressure. Nick is the author of the book Work Without Stress, and the whitepaper ‘Future Trends in Leadership Development’.
 Michael Campbell
He has extensive leadership development and research experience through his work at the Centre for Creative Leadership (CCL), where he learned about creating value for leaders and their organizations from pioneers in the study and practice of leadership. Now at Workday, Michael leads a team that wakes up every day thinking about how to grow leaders, scale development, and support a business with bold aspirations.
Carl Sanders-Edwards
Carl Sanders-Edwards, founded the vertical organization, Adeption.io. Carl has over 18 years experience helping workplaces be better in global organizations and startups. Carl is passionate about democratizing leadership development.

The Vertical Mindset Indicator (VMI).

As part of the Incubator experience, you will also get a complimentary assessment and downloadable report called Vertical Mindset Indicator.

The VMI assessment is based on the well-respected Washington University Sentence Stem Completion test (WUSSC), research done with Harvard University, and 1O,OOO+ assessments from leaders across nationalities and industries.

The VMI builds on the work of Susanne Cook-Greuter, a world authority on leadership maturity. Her leader maturity profile (MAP) has been validated across many cultures and populations. Since 198O, she has analyzed more than 11,OOO MAP tests in more than 2OO different academic and business contexts.  Find out more here.

2O24 Incubator key dates.

View the full schedule on desktop.

When: August 26-27, 2O24

Where: Workday HQ, Pleasanton Building, 6140, CA 94588, USA

Early Bird Price (until July 26): 2,4OO USD (20% off)

Full Price (from July 15): 3,OOO USD

Early Bird ends July 26
Application Deadline August 1O 12AM PDT
Launch (Meet and Greet) August 12 Virtual (6O minutes) 9AM  to 1OAM PDT
Day One August 26 In-Person 9AM to 5PM PDT
Optional Social Dinner August 26 In-Person 7PM PDT
Day Two August 27 In-Person 9AM to 3PM PDT


How can I join?
Click the apply now button on this page, complete the form, and one of our team members will be in touch via mobile or email.
What are the payment methods and group pricing?
Payments can be made using any major credit card. For alternative payment options, available payment plans, or group pricing, please contact vmi@adeption.io directly.
What is included in the price?
The price includes access to the full Incubator experience, both the virtual and in-person events. Participants must make separate arrangements for hotels and accommodation and flights to the venue.
When will the program start?
For a detailed schedule, please view the schedule for your cohort on this page. You will be given access to the Incubator Adeption experience and we will notify you on the platform directly.
What if the dates/location doesn't work for me?
Click the ‘Apply’ button on this page and complete the application form. On the first question, choose “None of these options work for me” to register yourself for future Incubator events.

Ready to join?